Redemption is a free app that allows users to discover the world of the Italian lifestyle brand.Scan any image from a current Redemption advertising campaign to view extra video content and enrich the user experience. For prior seasons, a section is provided with an archive of past print and video campaigns as well as product catalogs. The app also allows users to instantly locate stockists around the world.
Redemption philosophy:
Being oneself is, at once, the simplest indulgence and the highest luxury: an expression of freedom. Its exactly this spirit that makes biker culture so enduringly appealing, true and lasting: the urge not to conform and to follow ones own drum, free from borders and conventions. If borders can be crossed, then, and being oneself is the point, such a vision can seamlessly move from one field to another. It can morph into an idea of a wardrobe to maintain the same emphasis on artistry and freedom. Its the spirit that counts: being one of a kind, going against the grain. This is Redemption unconventional luxury lifestyle brand whose profits go to charity. No borders or conventions needed.
Application developed for Redemption Choppers by Bapufilm APP Division
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